Kim HyunJoong, Signed as Model for The Face Shop at 1.7billion won
According to agency Key East on 2-Sep, Kim HyunJoong recently signed a 2-year contract with LG Life & Health where he will become the model for cosmetic brand The Face Shop in both local and overseas market.
The Face Shop operates in 18 countries, Kim HyunJoong will have activities as their model not limited to Korea but in other countries as well.
LG Life & Health said “Hallyu star Kim HyunJoong has a fresh but classy image which is fits in well with our developing global brand, The Face Shop’s ‘Classy Naturalism’ concept.”
Kim HyunJoong will be actively appearing as the face for The Face Shop in both local and overseas markets, starting with a TV CF which will be released this month.